Embracing your crown unapologetically is when you fearlessly wear your crown in its natural state without minding the negative connotations ascribed to it.

EMBRACE THE CROWN

Embrace The Crown (ETC) is an empowerment initiative that was established by Ifediora Organization with a vision to celebrate and empower Black women. The initiative was established in direct response to the prejudices and stereotypes faced by those with afro-textured hair.

OUR MISSION

At the core of our mission is the firm role in empowering Black women and men to wholeheartedly embrace their natural hair journey, fostering a sense of pride and confidence in their unique beauty. We are dedicated to shedding light on the cultural challenges that persist within the afro hair community, aiming to spark conversations that lead to greater understanding and inclusivity

Embrace The Crown believes…

All Black women and men should EMBRACE their natural hair.

The community should have access to educational information about hair care and hair empowerment.

Women and men should have safe spaces to discuss about their difficulties with hair esteem

Everyone should be an advocate for afrotextured hair and work for representation in formal settings.

“Your crown is beautiful, and no perm or weave will make it any more so.”

Our Philosophy

Embrace The Crown (ETC) believes that every woman, especially Black women, should embrace and feel beautiful about the unique body attributes that God has gracefully given them. ETC is dedicated to inspiring women to love and cherish their natural hair, advocating for a caring, compassionate, and well-informed approach towards building self-esteem related to hair. This initiative not only focuses on personal empowerment but also advocates from a social justice perspective.

The Confession of Sharee Silerio

From 2014 to March 2015, I was working in an environment that was oppressive – mentally, physically, emotionally and spiritually. I still remember the day I showed up to work wearing Senegalese twists, and was looked at like I was an alien. On the other hand, when my hair was bone straight, I received countless compliments…

The Confession of Carol Gibbons

From childhood I was influenced to be ashamed of my Blackness. Comments like "you are the descendants of slaves," and mean slurs about my skin were made against me. To make matters worse, my mother didn't want dark children. She made it clear that I was a mistake. Later in life..

The Confession of Alina Washington

My decision to go completely natural was made in Dec 26, 2015. My daughter was almost 2 years old and her hair was continuously changing, I loved it! Her hair is gorgeous, she has beautiful curls and I wished my hair was like hers, but in reality my hair was like hers. Unfortunately after 29 years of relaxing my hair faithfully, I forgot what my natural hair…

The Confession of Charlene Robinson

I have always had a manageable curly texture and decent length. Growing up what I wanted the most was straight hair. Eventually I would start perming my hair and that changes its texture forever. Funny thing tho when my hair is permed it becomes thin and rather lifeless. Flash forward to…

on the blog

Explore our latest collection of articles delving into the trendiest styles and care tips for textured hair. Stay informed and inspired with our valuable insights on managing and embracing your natural hair texture. Dive into a world of knowledge and empowerment when it comes to handling your unique, beautiful curls and coils.

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How to shop around for the right hair care products
HAIR CARE Embrace The Crown HAIR CARE Embrace The Crown

How to shop around for the right hair care products

Finding the appropriate hair products might be difficult for some Black women. This issue has made the natural hair journey more difficult, and some ladies have restored their hair to a relaxed form. Here are three simple steps to help you select the right hair care products for your crown.

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